Technology

Helping position Bloomreach as the market-leading commerce experience platform

Creating the first-ever truly integrated product and customer data platform.

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Sector	Technology
Sub-sector	Data
Location	United Kingdom

Opportunity

Bloomreach is the leader in commerce experience, powering the brands representing 25 per cent of US and UK e-commerce.

Its digital experience platform was built specifically for B2B and B2C commerce businesses. Exponea is the world leading Customer Data and Experience Platform (CDXP) enabling e-commerce marketers to ‘win and keep’ their customers.

Sixth Street is a global investment firm with over $50 billion in global assets under management and committed capital.

Approach

To fuel the ongoing growth of its digital commerce platform and support the acquisition of Exponea, Bloomreach announced an investment of $US150 million from Sixth Street Growth.

Macquarie Capital acted as exclusive financial adviser, bringing specialist capabilities and knowledge of the software sector for a successful transaction.

The Principal Finance team has 40+ years of technology experience

Advised on $20b+ of transactions

Outcome

Creating the first integrated product and customer data platform

combining Bloomreach’s market-leading e-commerce search and content services with Exponea’s best-in-class customer data platform and marketing automation.

Ensuring customers can securely access powerful data

with Exponea’s leadership in consumer data, privacy, and security.

Positioning Bloomreach to be the market-leading commerce experience platform

in a multi-billion-dollar market that is expanding quickly.

The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion-dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”

Raj De Datta, CEO of Bloomreach

Sixth Street’s investment enabled Bloomreach to make a highly strategic acquisition, thereby establishing itself as the only truly commerce-focused, end-to-end, digital experience platform at scale.”

Anand Subramanian, Managing Director at Macquarie Capital Principal Finance

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