Technology and services
| Sector | Software and services |
| Sub-sector | Cybersecurity |
| Location | United States |
Founded in 2004, Identity Automation is a Houston, Texas-based provider of IAM and identity-focused cybersecurity solutions for the education and healthcare end-markets – two industries defined by frequent role interdependencies and movement. In K-12 education, roles and access constantly shift, and Identity Automation’s platform dynamically adjusts access, device and security policies in real-time based on schedules, locations, and role changes.
Identity Automation’s flagship IAM software platform, RapidIdentity Cloud, is a next-generation, cloud-based solution that provides time-saving automation and a flexible approach to managing digital identities for school districts, colleges, healthcare systems and more. By putting the unique identities of both educators and students at the heart of the learning process, Identity Automation’s tools help academic institutions unlock their potential and provide a safer, more personalised learning experience
Jamf – a publicly traded portfolio company of Vista Equity Partners – specialises in Apple enterprise device management, offering a cloud-based software platform to help organisations manage, secure and connect Apple devices, apps and resources, with a focus on simplifying work and protecting privacy.
Macquarie Capital's deep sector coverage across the cybersecurity and education sectors allowed the team to collaborate internally and strategically position Identity Automation as a mission-critical IAM software solution among sponsor and strategic buyers. Identity Automation was previously a portfolio company of Spotlight Equity Partners, a private equity firm investing in and helping scale growth software companies.
The acquisition comes at a time of rapid evolution across the IAM sector, with tools like RapidIdentity Cloud serving as a crucial way for companies to safeguard digital identities and manage access within their organisation’s IT infrastructure.
Outcome
By integrating dynamic identity management, Jamf can deliver one comprehensive security solution to benefit schools and other industries that rely on mobile-centric and deskless workflows, such as healthcare, retail, aviation, and field services.
student and staff identities under management1
market leader in K-12 IAM2
1. As of 1 April 2025. Source: Identity and Access Management Purpose-Built for Education
2. Source press release - Identity Automation Awarded KLAS Category Leader in Identity and Access Management, January 31, 2020
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