Technology
| Sector | Technology |
| Sub-sector | Retail |
| Location | Greece |
It attracts over 8.5 million unique visits per month and connects buyers with more than 4,500 merchants and 10 million products. It is the fourth most visited site in Greece behind Google, Facebook, and YouTube, with ambitious growth plans and a mission to play a leading role abroad.
As a strategic minority investor, CVC will be a value-adding partner in supporting the founders’ vision and Skroutz’s next phase of growth.
The transaction further builds on CVC’s investment track record in Greece and reinforces our digital credentials.
Outcome
to engage with financial quasi-strategic buyers across the UK, Central and Eastern Europe and US.
to highlight the salient points of the investment thesis and best position Skroutz’s differentiated business model with potential bidders.
involving significant pre-education and regular marketing touchpoints over 12 months, to reflect both the fast-evolving nature of the business and Greek macro recovery.
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